We took a look at 9 YouTube categories and the average view count for videos within each of them.
What’s the Average # Views per Video by YouTube Category? While views are important and are a good indication of the interest generated by your content and they way you have optimized your metadata, it is absolutely critical that you also pay very close attention to your watch-time metric, your subscriber growth, and other performance indicators. Keep in mind that the viewing data covers all public video uploads and does not differentiate between organic and paid views. Please Note: Tubular’s data currently analyzes the way over 100 million viewers interact with hundreds of millions of videos on YouTube. We’re also going to take a deeper-dive into each category to show you some surprising trends that may help you when it comes to creating compelling content, and optimizing that content to be found in YouTube – and beyond. In this post, using in-depth data from Tubular, we are going to confirm the average view count across a list of YouTube categories. If there is one question we’re asked more than any other at ReelSEO it’s “how many views does the average video really get on YouTube?” Who asks? Content creators who want to know how well they are doing, brands who are contemplating a paid campaign to boost visibility, and marketers who want to set a realistic KPI for their campaigns.Īlthough views aren’t always the best kind of metric to measure performance, with over 300 hours of video uploaded to YouTube every minute, it’s handy to have a benchmark to ascertain how well your video content is doing against others in the same vertical.